I'm not sure they should break out the champagne and schedule more production numbers for the 2010 Academy Awards, but the Nielsen TV ratings were up for Sunday night's show.
However, I bet that when the rest of the nation gets counted - remember, Oscar went dueling with the second Sprint Cup race of the season live on FOX - that these figures will drop.
This is what happens when the award presenters are far more famous than 90% of the people who get nominated for the awards these days.
O.K. I've made that point enough times.
Here's the story from The Associated Press released late Monday morning:
NEW YORK (AP) - A preliminary measurement of the nation's biggest markets shows ratings for this year's Academy Awards went up 6 percent over last year, yet the telecast is still likely to be
among the three least-watched Oscars ever.
Nielsen Media Research says its estimate of the Oscar audience's size will come later Monday. Last year's audience of 32 million was the smallest ever measured for an Oscar telecast.
Last year and in 2003, when "Chicago" won best picture before 33 million viewers, are the low-water marks for the annual show.
New York, Chicago and Los Angeles were the markets with the highest Oscar ratings Sunday.
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