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Scientific Breakthrough on Getting Kids to Eat

Scientific Breakthrough on Getting Kids to Eat

Fred Cunningham

A new study found that renaming vegetables - like X-Ray Vision Carrots - had a dramatic effect on getting children to eat them.

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As a parent who has to fly a spoonful of lima beans around a room like an airplane (complete with air traffic control commands) to get it into my daughter's mouth, new scientific proof of how to get your children to eat is here.

Live Science.com reports a new study found that renaming vegetables had a dramatic effect on getting children to eat them. The research found that children ate twice as many carrots if they were renamed X-ray Vision Carrots.

The study of 186 four-year olds also found names like Power Peas or Dinosaur Broccoli Trees were much more attractive to children and got them to eat more of the vegetables.

"Cool names can make for cool foods," says lead author Brian Wansink of Cornell University in the Live Science.com story. "And it seems to keep working - even the next day," Wansink said.

And don't think fooling four-year olds is the only place where this theory works.

The research by Wansink shows sales for seafood filet went up by 12 percent at a restaurant study when the dish was renamed Succulent Italian Seafood Filet.

I had no idea sound had such an impact on that other sense, taste.

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View More: Brian Wansink, X-Ray, Lead Author, Cornell University
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