If you haven't heard of QR codes after this story you'll begin to notice them in newspapers, magazines and, starting right now, on 7 On Your Side.
Combined with a smartphone, a QR code gives us immediate access to more information.
The black and white square box you see is called a QR code, short for Quick Response. It links you right from your TV screen to this story on our website. Once you download the application, all you have to do is hold your phone's lens up to the square and it does the work for you.
“I think it's awesome, you get a lot more information, it's kind of personalized, you do it when you want to do it,” Karrie Dillard said.
Dillard, an iPhone 4 user, says she learned about QR codes a few weeks ago and started noticing them in mailings and magazine advertisements.
"It did promp me to go and make a purchase for that company."
Until today she's only seen it in print. But as an avid news watcher, Dillard says putting this latest tool on TV makes it that much easier for her to get all the information she needs.
That would be cool to be able to scan it and pull it up right away or be able to review what i missed or find out more information about a particular story,” Dillard said.
So from now on, keep an eye out for QR codes on 7 On Your Side and keep your smartphone close at hand.
QR codes work with Blackberrys, iPhones or Android phones. Some phones work better than others, especially the newer models.
You can get an app online at places like the apple store.
There are many free options one of the most popular is scanlife. It works like a camera phone. Just point and focus and the app will auto-scan the code and launch the site.
A center for media research study found 32 percent of smartphone owners have used QR codes and that number is quickly rising.
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