One retailer is getting into the spirit of national “Random Acts Of Kindness Day.” Michaels, an arts and crafts chain, will give away more than $100,000 in gift cards at more than 1000 stores in the U.S. and Canada.
A release from the company says, the store will randomly hand out the gift cards to customers at it stores and through its Facebook page. They say the goal is to inspire people to do something kind for others.
“This is a fun way for us to say thanks to our loyal customers and an opportunity for them to pay it forward with a DIY gift,” said Michaels Chief Marketing Officer Paula Puleo. “We hope that our participation in Random Acts of Kindness Day will inspire our customers throughout the year.”
The unofficial holiday falls during Random Acts of Kindness Week®, Feb. 13-19, founded by the Random Acts of Kindness Foundation, an internationally recognized nonprofit organization based upon the powerful belief in kindness, and dedicated to providing resources and tools that encourage acts of kindness.
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